Neckarsulmer motorcycles and bicycles were already well known when this company started building Belgian Pipe cars under license. In 1906, they began production of a Pfaender designed car with a 1,420cc four-cylinder engine. A vertical twin voiturette of 1,105cc appeared in 1909, a year which also saw the arrival of one of the most popular NSU cars of the period, the 1,132cc four-cylinder, produced until 1913. The 1964 four cylinder ohc 996cc Prinz was followed by models of 1,085cc and 1,177cc. In 1963, NSU created a sensation with the introduction of the first quantity production Wankel engined car, the Spider.
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Successor to the Spider was the elegant Ro80 saloon, produced for nearly a decade, despite some durability problems with early examples of its rotary power unit.