During development, the Ghost was known as the "RR04." Designed as a smaller, "more measured, more realistic car" than the Phantom, aiming for a lower price category for Rolls-Royce models, the retail price is around £170,000 (US$255,000). The production model was officially unveiled at the 2009 Frankfurt Motor Show.
The car is based on a heavily modified platform shared with BMWs latest 7-Series, F01 platform. The company concedes that 20% of parts are common to both cars. The Ghost has a 129.7 inches (3,290 mm) wheelbase, roof height, bonnet height and track widths all of its own, and the Ghost uses Phantom-style air springs. The car also shares the FlexRay electronic system. The car weighs 5,445 pounds (2,470 kg) at the kerbside.
The engine is a bored and stroked version of BMW's N74 6.0L twin-turbocharged (twin-scroll) V12, now displacing 6.6 litres, featuring BMW's VANOS variable valve timing, high-precision direct fuel injection, and valvetronic; and generates 563 bhp (420 kW) producing 780 newton metres (580 ft·lbf) torque, with ZF 8-speed automatic transmission. The engine allows the Ghost to accelerate from 0 to 60 mph (97 km/h) in 4.7 seconds, and has an electronically limited top speed of 155 mph (249 km/h).