Founded by the creator of Horch cars, August Horch, at Zwickau in East Germany, Audi became part of the Auto-Union in 1932, was nationalized in 1945, and became defunct until 1965, when the name "Audi", after Heinrich Fikentscher, the 10-year-old son of Horch's business partner, came up with the brilliant suggestion to translate the name Horch, a German imperative form meaning "Listen!", into Latin - "Audi" was resumed at the "new" Auto-Union works at Ingolstadt in Western Germany.

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The Audi of today is one of Germany's leading cars, now part of the great VW Group, following Audi's merger with NSU's car side.

Classic Car Hire World


Classic Car Hire World is a Trading name of The Open Road (Classic Hire) Ltd,
Avon Lodge, Watery Lane, Sherbourne, Warwick, Warwickshire CV35 8AL
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