Ford
The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years.  The script trademark dates back to the very beginning of the company when Henry Ford's engineering assistant developed a stylised version of the words Ford Motor Company. The first Ford oval was first used in 1907 by British agents Perry, Thornton and Schreiber - the forerunners of the original Ford Motor Company Limited of Great Britain.  This oval was used to advertise the Ford as the "hallmark for reliability and economy".
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The new Model A for 1927 was the first Ford vehicle to carry the Ford oval as a radiator badge. With the familiar deep royal blue background that we know today, the logo was used on many cars until the end of the 1950s. Although used consistently on company communications, the Ford oval badge was not used on Ford vehicles again until the mid-1970s.


Since 1976, the blue and silver Ford oval has been used as an identification badge on all Ford vehicles to provide an easily recognisable and consistent branding for all the company's plants, facilities and products around the world.

Classic Car Hire World

 

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